Fisioterapia TAO is a physiotherapy and osteopathy clinic based in Jerez de la Frontera, Spain. The clinic needed more than a visual refresh. Its previous website had become outdated, difficult to manage, and poorly aligned with how prospective patients search for treatment options online.
Boreas Digital Media rebuilt the website in WordPress, creating a modern and responsive platform supported by an SEO strategy from the earliest planning stages. The project included a new design, revised content, a search-focused site architecture, performance optimization, analytics configuration, and the technical foundations required to support long-term organic visibility.
The result was a website that began gaining traction in Google shortly after launch. During its first 103 days of recorded Google Search Console performance, it generated 459 organic clicks and 18,966 impressions, while several valuable local searches achieved first-page average positions.
This project involved the near-complete reconstruction of Fisioterapia TAOâs online presence. Instead of adapting the limitations of the old website, we created a structure that could communicate the clinicâs services clearly, improve mobile usability, and give important treatment areas a stronger opportunity to appear in search results.
The website was built in WordPress using Breakdance, a visual website builder developed by the same team behind Oxygen Builder. Breakdance provided the flexibility required for a custom design while maintaining an editing experience the client could use after launch.
Gravity Forms was used for enquiry forms, WP Rocket supported performance, and Yoast SEO managed key on-page and technical elements. Google Analytics 4 and Google Search Console were also created and configured from launch.
The previous website no longer reflected the clinicâs professionalism. Its design was outdated, the content needed extensive revision, and users had no clear path to information about specific treatments.
There was also a significant SEO limitation. Important services were not supported by a deliberate keyword strategy, and the website architecture had not been planned around the searches potential patients use when looking for physiotherapy and osteopathy services in Jerez de la Frontera.
A visual redesign alone would not have solved those problems. The project required coordinated work across design, development, content, performance, analytics, and SEO.
WordPress + Breakdance Website Builder
Gravity Forms, WP Rocket & Yoast SEO
Google Analytics 4 (GA4)
Google Search Console (GSC)
Keyword research and SEO content planning
On-page SEO and metadata optimization
Schema markup and internal linking
Custom llms.txt implementation
Responsive development and client training
The outdated website was replaced with a modern WordPress platform designed around the clinicâs services, audience, and business goals.
GA4 and Google Search Console were configured as part of the project, allowing the clinic to begin measuring search visibility and user activity from the launch of the new website.
WP Rocket, responsive layouts, and front-end optimization were used to support faster loading and a smoother experience across devices.
The internal structure was planned using keyword research, giving important treatments dedicated and clearly optimized pages instead of forcing unrelated services into a few generic sections.
The visual direction created a calm, professional, and approachable experience that could inspire trust without feeling overly clinical.
The site was developed to work across desktop, tablet, and mobile devices, with particular attention to mobile usability. That priority proved important because most of the websiteâs early organic clicks came from mobile users.
Navigation and page layouts were simplified so visitors could understand the clinicâs services, learn more about individual treatments, and reach the contact or appointment options without unnecessary friction.
The client also received guidance on WordPress and the Breakdance editor, allowing her to make straightforward content changes independently.
SEO was incorporated before the website was built, rather than added after the design was complete.
Keyword research helped identify the search terms most relevant to the clinicâs services and local market. Those findings informed the page structure, the topics covered on each page, the target keyword assigned to important URLs, and the way services were connected through internal links.
We worked closely with the client to develop content that combined the clinicâs professional knowledge with a structure clear to prospective patients and search engines.
Each important page was reviewed as an individual search asset. The work included optimized SEO titles and meta descriptions, heading structures, relevant internal links, image text where appropriate, and schema markup. Yoast SEO was configured to support consistent metadata and indexing controls across the site.
A customized llms.txt file was also implemented to provide a machine-readable summary of the clinic, its services, official contact information, and important website URLs. This was added as an additional documentation layer without replacing established SEO fundamentals.
The current websiteâs Google Search Console history began when the new site launched, so the first 103 days provide a complete view of its early organic performance rather than a selected comparison period.
Between April 19 and July 30, 2026, the website recorded:
The website also achieved strong average positions for several high-value local searches:
These are average Google Search Console positions rather than fixed rankings, which naturally vary by date, device, location, and result set. Even so, the data shows meaningful first-page visibility for commercially relevant local searches within the websiteâs first months online.
The client also reported a direct business impact, explaining that the clinic began receiving many more patients after the new website was published.
I highly recommend Boreas Digital Media. My company's website has exceeded my expectations. Jose is professional, knowledgeable, responsive and made the whole process smooth. I couldn't be happier with the results. Thank you Jose!
Dennis M. O'Reilly
Founder at O'Reilly Financial Services
Trusted by business owners in the U.S. and Europe.
Jose at Boreas Digital Media is extremely professional. He built the website for my physiotherapy clinic, completely changing everything that had been done previously, including the design and content. From the moment it was published, I began receiving many more patients, and my website is much better positioned on Google thanks to SEO. He also taught me how to use WordPress and the editor so I can make simple changes to my website myself. I am very grateful. 100% recommended.
